What can we charge?

The going rate is £35 for a single floatation session.  This makes an ideal gift offer as a voucher. You can then offer a reduction for three floats, for example, for £75 to £90 or even £60 for last minute bookings.  It is a good idea to have special introductory offers such as three floats for £45.  Monthly, yearly or other long term offers are also a good idea, for example ten floats for £200 or £999 for one float every week for a year.  This can be reduced to, for example, £600 for off peak times.  There are many pricing possibilities.

What about free floats?

We now recommend a reduced rate, three float starting offer, backed up by "buy one get one free" gift vouchers.  This is because experience shows that it can take three trials to get the full benefits,  and there is a higher repeat rate when the first trial is paid for.  Free floats for your local newspaper and local radio reporters is worthwhile.  Gift vouchers with a free float for the purchaser are excellent ways to spread the word.

What times are best?

There is an early evening peak, but as word gets around you can fill all slots in a 12 or 14 hour day.  Annual subscriptions with weekly booking are good because you retain flexibility and some customers will not arrive for regular slots.

How do I attract customers?

Floating is still new, so you will find it easy to get publicity in local papers.  Leaflet drops and local poster campaigns are cheap and effective.  We will list you for free on our website which is getting better known all the time.  If you make an effort to please customers they will recommend their friends.  This is the best advertising.  Offer them gift vouchers.  For a new centre, promotion is vital.  Remember that leaflet drops, like direct mail shots, always get very low returns, 1% to 1.5% is typical.  You have to think in large numbers to get results.  Like all advertising, it is never a good idea to rely on one placement.  The promotion must continue regularly to build up your recognition in the local area.